Steven Odzer knows janitorial supplies don’t exactly make for sparkling conversation. But he’s certain they can make for good business.
Twenty-nine years ago, at the age of 18, Mr. Odzer set up shop in a corner of his parents’ basement and began selling paper cups, napkins and plates door-to-door in their Flatbush, Brooklyn, neighborhood.
In that regard, Mr. Odzer’s 29 years in the industry give him an all too rare advantage. It began with the small packages of paper products that he sold in his community. Gradually, he began selling cases of paper goods, and then launched in the more lucrative direction of selling janitorial supplies. He worked his way up the
customer food chain, ultimately rising to dealing with major institutions, such as hospitals, school districts, stadiums, and nursing homes.
As Mr. Odzer tells it, the key to his success was simple. “I’d never say, ‘We don’t have it,’ he says. “I’d go get it.” “Janitorial supplies are not sexy items, but it’s big business,” says Mr. Odzer. Now, he is launching an effort to catch a far bigger share of that market as he expands his successful business into the western U.S.
New York Daily News: http://www.nydailynews.com/archives/money/pro-paper-work-article-1.881768
Crain’s New YorkBusiness:
New York Times:http://www.nytimes.com/2001/02/28/technology/28ZUCK-GLOB.html
Ernst & Young Entrepreneur of the Year 2000: http://eoyhof.ey.com/#!/search